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Posts Categorized: Case Study

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Case Study

Complex Operational Problem

Business Problem:  Complex operational issues related providing ongoing customer support for novel insulin pump while protecting product price point Solution:  Develop extended warranty program that ensures ongoing customer acceptance, public payer and regulatory compliance. Outcome: Solution proposed that protected product pricing, blunted competitive…

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Case Study

Molecular Diagnostic Assay – Breast Cancer

Business Problem:  Early state molecular diagnostic start-up required go to market plan to secure early stage angel funding. Solution:  Development of business plan focused generating clinical trial revenue to support ongoing clinical validation of technology. Leveraging key opinion leader support…

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Case Study

Endovascular Stent Grafts

Business Problem:  Restricted access to TAA/AAA Endovascular Stent Grafts despite high quality clinical data for high risk patient groups. Funding for devices restricted and contracting. Solution:  Encourage development of Canadian Society of Vascular Surgery position paper on issue, supported by…

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Case Study

Insulin Pumps

Business Problem:  Insulin Pumps not reimbursed by any public health system in Canada. Disparate advocacy efforts proving ineffective. Solution:  Simplify reimbursement “ask”, create alignment among advocates, create inflection points focused on benefit of providing insulin pump coverage for children. Outcome: …

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Case Study

Molecular Diagnostic Assay – Colon Cancer

Business Problem:  Launching a Novel High-Value Molecular Assay for the Early Identification of Colon Cancer (CRC). Company Objective: Secure lead customers, reinforce value proposition, demonstrate value of assay to secure partnership deals in international markets. Solution:  Build Health Economic Argumentation…

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